Situated at the Richmond Enclosure adjacent to the parade ring, the BeringIce bar was open for the full five days of the Sussex race meeting, formerly known as Glorious Goodwood, which ran from 26-30 July.

The bar served race-goers a number of signature cocktails including Passion fruit Martinis, Espresso Martinis, and Vodka Peach Sparklers. Not to mention our Swiss guards on hand to
make sure proceedings went well. The handsome lands seem to be the most photographed all week!

BeringIce also sponsored the one-mile, four-furlong BeringIce Gordon Stakes, which featured nine runners. Ulysses, piloted by jockey Andrea Atzeni, took first place.

 

Working with Goodwood has been a fantastic experience and the whole team are positive we will collaborate again.

 

It was undoubted that the introduction of BeringIce cocktails was a huge success, and the BeringIce bar was proof that the right activation can sit anywhere.